Six scheduling tools, each priced a different way, all read off their own public pricing pages on 24 September 2026. Start with how a product charges — it decides the bill far more than the feature list does.
The unit a product bills on is the thing that scales with you. Per channel and per seat both grow with the work; per workspace does not.
| Product | Charges per | Six brands, 30 channels | Full comparison |
|---|---|---|---|
| PostWharf | Workspace | Plus, $67 / mo · unlimited channels | Pricing |
| Buffer | Channel | $135 / mo, or $112.50 billed yearly | vs Buffer |
| Hootsuite | User seat | $99 / user / mo · 10 accounts | vs Hootsuite |
| Later | Social set | $18.75 / mo · 1 set (8 profiles), 1 user | vs Later |
| Postiz | Channel | $29 / mo · 5 channels | vs Postiz |
| SocialPilot | Account | $50 / mo · 15 accounts, 3 users | vs SocialPilot |
| Metricool | Brand | $20–36 / mo billed yearly · 5–10 brands | vs Metricool |
Figures read from each vendor's own public pricing page on 24 September 2026. Plans change — check before you buy.
Each page has the same worked example — six brands, thirty channels — plus a feature matrix and an honest column of where the other product wins.
Buffer charges per channel. That is fine for one brand and brutal for six.
Hootsuite charges per user seat, starting at $99 a month for one person.
Later prices by "social set", which is the closest thing to per-brand pricing anyone else offers.
Postiz is open source and self-hostable. The catch is not the software — it is the platform approvals.
SocialPilot charges per account and paywalls white-label at $100 a month.
Metricool is the one competitor that also prices per brand. The difference is what they surcharge.
Weighing several products at once rather than one against PostWharf? These list the field.
Every figure was read off the vendor's own public pricing page on 24 September 2026 and is shown with the plan name it came from. The worked example is the same throughout: six brands, five networks each, thirty channels. Plans change, so check before you buy.
Instagram, TikTok, X, LinkedIn, YouTube, Facebook, Threads, Pinterest, Bluesky and Telegram publish now. The other four — Reddit, Discord, Snapchat and WordPress — are request-only: PostWharf cannot publish to them yet, so a channel is not created until that connector is built. That is worth knowing before you compare feature tables.
Because it does. PostWharf publishes and reports on delivery; it has no analytics, no engagement inbox and no visual planner. Each comparison has a "where they win" column for that reason — churn in month two costs more than a lost signup.
Probably. These six are the products people arrive from most often. If you are weighing PostWharf against something else, ask and the numbers will be worked out the same way, from the vendor's published pricing.