Best time to post on LinkedIn
Three slots worth testing, what LinkedIn's ranking actually rewards, and why a table of hours is a hypothesis rather than an answer.
Three slots to start with
These are in your audience's local time, which is the part most advice leaves out. If your audience is elsewhere, the calculator converts them into your own hours so you schedule the right instant.
What LinkedIn actually rewards
LinkedIn has the longest half-life here — a post can still be gathering impressions two days later, which makes the exact hour less critical and the day more so. Weekday mornings in the audience's timezone beat everything. Weekends are close to dead for most professional audiences.
Format matters more than the hour
The feed truncates around 140 characters, so the hook does all the work. Documents (carousels) earn dwell time and are the most reliably over-performing format. External links reduce reach, same as on X.
Worth knowing before you automate LinkedIn: Posting to your own profile is straightforward. Company Pages need the Community Management API, which is a partner application with a review attached — worth knowing before you plan a rollout around Pages.
How to test this properly
The long half-life makes LinkedIn slow to test. Give any change four weeks; two is not enough to separate signal from which posts happened to land.
The method that works on every network: change one variable, hold everything else, and give it long enough that you are measuring the change rather than the noise. Two weeks on a fast network is not enough — give it four.
Questions
Does posting time matter on LinkedIn?
The day matters more than the hour. Tuesday to Thursday mornings beat everything else, and weekends are close to dead for most professional audiences. Within a good morning, an hour either way changes little.
How often should I post?
Two to three times a week is the sweet spot for most people. Daily posting on LinkedIn tends to reduce per-post reach without increasing the total.
Do links really suppress reach?
Yes, noticeably. Putting the link in the first comment is the standard workaround and it still works.
Profile or Company Page?
A personal profile consistently outperforms a Company Page for the same content. If you have the choice, post from the profile and share to the Page.